Strategy and positioning paper

Assignment Help Finance Basics

Reference no: EM13790411

Strategy and Positioning Paper

Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

Obtain your instructor's approval of your product or service before beginning this project.

Write a 2,800- to 3,500-word paper that includes the following:

An overview of the organization
A description of the product or service
A SWOT analysis of the organization and offering
A competitive analysis of the organization and offering using Porter's five competitive forces model
The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
A description of your target market
Needs that cause your target market to buy including emotional and logical drivers
A written positioning statement that identifies:

- Your target market
- The needs that drive purchase
- Your organization's industry category
- How your organization solves the target's needs
- Your organization's competition
- What makes your organization different from its competition

Include sources of secondary research that support your analysis.

Format your paper consistent with APA guidelines

Reference no: EM13790411

Questions Cloud

Define how would you determine who your audience is : Provide some tips that you plan to use for effectively presenting your research findings and proposed solution to your specific audience. How would you determine who your audience is

Prepare the journal entry to record the bond issuance : On January 1, 2011, Bishop Company issued 10% bonds dated January 1, 2011, with a face amount of $20 million. The bonds mature in 2020 (10 years). For bonds of similar risk and maturity, the market yield is 12%. Interest is paid semi annually on June..

Ethics and leadership analysis and application : What was the role of company leadership in this case? How did they impact the case in both the positive and negative way?

Summary of information systems in healthcare : Summary of Information Systems in healthcare, applying learning to real world examples. Effect of Information Systems on healthcare future overall

Strategy and positioning paper : Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

Why would the us be concerned about wmd attacks : Why would the U.S. be concerned about WMD attacks on Europe by al Qaeda? Explain

Accounting and cost analysis : Your company has been hired as consultants for Bubble Films, a Hollywood, California-based company that produces documentary films.

Short biography and major influences on the theoris : Indicate the category under which the theorist falls (can use McEwen & Wills classification or other source).

Define possible ethical considerations for your business : Description of possible ethical considerations for your business, including any social responsibility plans or attitudes that your business will embrace and Description of a possible disagreement that could be encountered among the partners, or in..

User Account

All Pages