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Strategizing for omni-channel retail

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Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail

  • Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
  • What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy?

It should be long.

Reference no: EM132830952

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