Strategizing entry into the international market

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Reference no: EM132216341

Strategizing Entry into the International Market : Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exit:

1. Exporting- is producing products in one country and selling them in another country.

2. Licensing- is a relatively sophisticated arrangement where a firm transfers the rights to the use of a product or service to another firm.

3. Joint ventures- are a particular form of partnership that involves the creation of a third independently managed company. It is the 1+1=3 process. Two companies agree to work together in a particular market, either geographic or product, and create a third company to undertake this. Risks and profits are normally shared equally.

4. Direct investment- The biggest commmitment a company can make when entering the global market is direct investment, which entails a domestic firm actually investing in and owning a foreign subsidiary or division.

Assume you work for one of the following companies:

1. Philadelphia Soft Pretzel Factory

2. Rita's Water Ice

3. Tastykake

Pick two countries to enter with your company and discuss and defend your market-entry strategy. Write 200 words.

Please write in your own words and don't copy from anywhere. Please write the link what you use for writing.

Reference no: EM132216341

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