Strategies used by amazon to build competitive advantage

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Reference no: EM13943483

Analyse the strategies used by Amazon to build and sustain competitive advantage. What are the strategic issues currently facing the organisation? Conduct further research, using your own choice of desk-based sources, to deepen your knowledge of the context within which Amazon is developing its strategy. Please do not ask for ‘inside information' from the organisation itself. Use the ‘Investor' section of each website to obtain public information instead. Note that you are required only to identify strategic issues not to make recommendations about what the organisation should do next. Explain which theoretical tools you have chosen to use (e.g. PESTEL, SWOT, Porter's 5 Forces & Value Chain), and why. Evaluate their usefulness. Your report should be about 1100 words long which does not include bibliography, appendices, abstract or words in tables.

Reference no: EM13943483

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