Strategies for competitive advantage

Reference no: EM132475737 , Length: word count:2000

The individual essay consists of a review of a journal article that must be related to topics discussed in class during the second part of the module (i.e., from week 6 onwards). More specifically, students are expected:

Part a. To FIND an article in the popular business press (examples include Financial Times, Business Week, Wall Street Journal, the Economist, Fortune) that illustrates one or more of the topics discussed in class during the SECOND PART of the module. The topics are the following (see also the Table reported in Section 7 for a full list of topics):

· Business Strategies: Strategies for Competitive Advantage

· Strategic Positioning and the Scope of the Firm

· Corporate Strategies 1/3: Vertical Integration, Outsourcing and Strategic Alliances

· Corporate Strategies 2/3: Managing Group of Businesses: Diversification

· Corporate Strategies 3/3: Strategies for International Growth

· Organizational Structure: Elements of Organizational Design

· Strategy Execution: Corporate Culture and Leadership

Part b. To provide a SUMMARY of the article;

Part c. To DISCUSS how the article illustrates the topic(s) it relates to.

You may want to follow the indications below when developing the article review:

Section 1 must contain the name of the Author, the title of the selected article, and a URL link to the original source of the article;

Section 2 provides some background information about the company being discussed in the article (approximately 300-400 words);

Section 3 must contain a summary of the business case discussed in the article (approximately 200-300 words);

Section 4 should be used to link the case to any of the topics discussed in class from week 6 onwards. You are expected here to make explicit and appropriate use of the theory, models, concepts covered in class (approximately 1000 words);

Section 5 should be used to provide a summary of the major findings arising out of your discussion. You can include in this section your own views and ideas about how the company is or will be performing in the future, or your opinion about any problems the company may face in order to sustain its competitive advantage over rivals, or any other conclusions in relation to the selected article (approximately 200-300 words).

Reference no: EM132475737

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