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Strategies for a fragmented industry

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Reference no: EM131151912

An advertising campaign focuses on consumers who are intensely loyal to Vans, the surf and skateboard brand best known for its quirky, slip-on canvas shoes.

  • Name one strategy you would use to lead each of the following, providing reasoning for your selection: fragmented industries, embryonic industries, and growth industries.
  • In your opinion, is it more difficult to sustain strategies for a fragmented industry or an embryonic industry, and why?
  • In your opinion, is it more difficult to sustain strategies for a growth industry or an embryonic industry, and why?

Reference no: EM131151912

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