Strategies firms use to diversify their operations

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This chapter discusses corporate-level strategies - strategies firms use to diversify their operations from a single business competing in a single market into several product markets. In this chapter the focus is diversification. According to your text, a firm is related through its diversification when businesses share several links. These links could be product markets, technologies, or distribution channels. What links does the Virgin Group (Links to an external site.)Links to an external site. include? Does the Virgin Group have corporate-level core competencies which helped it to diversify? If so explain.

Reference no: EM132295120

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