Strategic vision and elements of crm system

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Reference no: EM132206780

"It cannot be overemphasized the importance of the top management embracing the CRM strategy at the outset and positively dealing with employee resistance to change. I have seen countless projects CRM fail as well as other business projects because of a hidden agenda or lack of comment by a business unit."

Now that you are able to see the role of CRM and understand the "Strategic Vision" and "Elements of a CRM System", comment on the above statement.

Include your ideas about CRM and its effectiveness and implementation in a business situation.

Reference no: EM132206780

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