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Strategic positioning for competitive advantage

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Reference no: EM132968513

Question 1: The article 'Strategic Positioning for Competitive Advantage' discusses the idea of 'consonance analysis'. The concept talks about changes in market demands and shifts in technology. In our reading 'The Art of Strategic Renewal', the article mentions companies like Blockbuster and Kodak. There are many other companies that are faced with significant changes like this (Kmart, Younkers, others).

A. Using one of these examples or one of your own, explain how changes in market demand / technology demand have created critical changes in the company? What could managers of that company done differently to help the company?

Question 2: We've read the article 'Creating the Future at Southwest Airlines'. Focusing on growing market and building sales, we learn about the company's early years and the struggles it went through to survive.

A. Dropping airline prices to rock-bottom was one way in which the company built market share. Doing so was a new approach back in the early 1980's. Explain what it was that drove the company to adopting this strategy? What should the company have done differently, if anything?

Source Material:

Strategic Positioning for Competitive Advantage, Besanko, David, Schaefer, Scott, Shanley, Mark, and Tushman, Michael, 2011 (Chapter 11: Economics of Strategy) John Wiley & Sons.

The Art of Strategic Renewal, Binns, Andy, Harreld, Bruce, O'Reilly, Charles, and Tushman, Michael. 2014 Vol. 55 Issue 2, Sloan Management Review.

Creating the Future at Southwest Airlines, Teagarden, Mary, 2008. Thunderbird School of Management.

Reference no: EM132968513

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