Strategic positioning and risk analysis

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Reference no: EM131731546

After completing a risk evaluation and SWOT analysis a truck company business, compile the results and post your strategic positioning and risk analysis.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Truck Services Inc.;

SWOT

Strength:

Our areas of strength in U.S include; size advantages, cost advantages, supply chain, customer loyalty and strong reputation amongst domestic industry players.

Weakness:

Our weakness could be lack of finance, high debt burden, cost structure, lack of scale compared to our peers who have already gained ground in the industry.

Opportunities:

The opportunities that are available to us as a trucking company in the United States are online market, new services, new technology, and of course the opening of new markets

Threat:

Some of the threats that we are likely going to face are mature markets, bad economy (economy downturn), stiff competition, volatile costs, and rising fuel prices.

Areas to research for risk are: market risk, competitive risk, technology risk, product risk, capital risk, and/or execution risk. Evaluate your results – what concerns do you see? Explain. If no concerns, how so?

(300 words)

Reference no: EM131731546

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