Reference no: EM13849598
Using same company, each student must answer the following questions.
Identify your business mission statement.
Discuss your firm's objectives. Critique the objectives.
Strategic Planning for Competitive Advantage
Business Mission Statement:
The foundation of any marketing plan
What business are we in?
Criteria:
Short
Not too narrow
Not too broad
Memorable
Inspiring
How to write a great mission statement.
Strategic Planning for Competitive Advantage
Exam les of Business Mission Statements
Guess Who?
... is committed to providing a distinctive education that emphasizes on academic excellence, a liberal education base, academic programs designed to ensure student success, and use of continual advances in information technology.
... is to inspire and nurture the human spirit - one person, one cup, and one
Neighborhood at a time.
... is to organize the world's information and make it universally accessible and 12
... is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
Strategic Planning for Competitive Advantage
Setting Marketing Plan Objectives:
? Criteria for good stated objectives:
1- Realistic
2- Measurable
3- Time specific
4- Ben mark
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