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PESTLE analysis is often used by strategic planning and marketing personnel to determine the feasibility of bringing new service or product to the marketplace. You may want to do some additional research on a PESTLE analysis, beyond the textbook, so you can better categorize your analysis.
This discussion is to look at the strategic choice of expanding in a particular market. Consider a new health care service or product you might want to recommend to have your organization begin developing and bringing to the market. Be sure to identify the service or product in the introduction of the analysis.
Create PESTLE analysis of the feasibility of your new service or product.
You can use the following attached worksheet to complete the analysis (PESTLE Analysis Worksheet.docx).
Be sure to identify both the positive and negative factors in each environment of the analysis. After you have completed the analysis, attach the analysis to this discussion and in 350-words, provide a summary of your findings and recommendation(s).
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