Strategic plan-environmental scan

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Reference no: EM132820315

Strategic Plan,

Part 1: Environmental Scan

You will perform an environmental scan for your target company. Target Company is RALSTON PURINA

Evaluate the company's external environment by conducting an environmental scan that will consist of the following:

1. Assessment of the company's general environment.

2. Evaluation of the organization's industry environment.

3. The company's competitor environment assessment i.e. an analysis of the firm's competitors' general and industry environments.

Reference no: EM132820315

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