Reference no: EM133339065

SCENARIO: Bounce Fitness is a business in fitness industry like a gym. During its expansion, Bounce Fitness left the Centres to function as independent autonomous units. But then, in the interests of increasing customer satisfaction, Bounce Fitness later decided to standardise the (common) way in which the Centres operate. Few complaints received from clients/customers has lead to make this change happen. Now Bounce Fitness top management intend to use the same systems which will be developed and documented in Head Office, the same customer service techniques, and the same fitness class routines which will be changed monthly and again issued through Head Office. It means more unified operations protocol, rather diversified.

The Board and Executive are very keen but expect resistance from the Personal Trainers who all believe that they create better routines than the Head Office could. The Centres, staff, and clients have not been informed yet. This is because of timings of operations, customer service protocol, sales target and customer engagement benchmarks to be achieved, which has been designed by the head office. You have been given with the responsibility of developing a detailed organisational development plan for this initiative which clearly addresses what strategic planning is to be developed and why and how development will occur.

OBJECTIVE: You have to develop a strategic plan to implement the change. Prepare a report that states how this strategic plan complies to organisational development plan and the communication plan relating to devised changes.

Encouraged to use charts and diagrams. Encouraged to use similar case studies research to construct the report.