Strategic move that resulter in better brand equity

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1) The centralized brand management that happened under the watch of angela ahrendts was a strategic move that resulter in a better brand equity. Is this a move that should remain a staple of the companys brand strategy, or what discussions/strategies shopuld burberrry be making moving forward?

2) With the leadership of Angela Ahrendts and Christopher Bailey, Burberry brand's irionic chech pattern becames less of a marketing focus that even before. what role in design and marketing should the Burberry check pattern play in the future? does the target market matter in the descion?

3) It is time for burberry to focus more intensly on markets outside its core 25 weathly cities? what about its demographic focus on wellheeled, younger, fashion concious set?

4) Should burberry be focused on new brick-and-mortar stores, as new CEO christopher Bailey did with the opening of Burberry's largest store, 121 regent store in london, or should they focus on more online sales worldwide? are High-end products (clothing such as Burberry's) better sold in stores or online, both?

The closing case is listed in total under the questions for the chapter on this website but no ansewrs have been posted to cross check my thoughts or work.

Reference no: EM131780978

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