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Once price fixed should be changed or increased further, as there been regular practice for the same. Questions to be addressed in completing the Assignment Task: (Figures in brackets after the question denotes relation with the assessment criteria) Read the following questions and answer them in relation to the organization that you have chosen in Task 1. Learning Outcome 3: Be able to use strategic marketing techniques 3.1 Understand the current marketing strategies of your chosen organisation and identify and use appropriate marketing techniques to ascertain growth opportunities in the required market. (Assessment Criteria 3.1 - use appropriate marketing techniques to ascertain growth opportunities in a market) 3.2 identify and understanding the market of your chosen organisation and plan how to use marketing strategy options which can benefit the chosen organisation in the known and unknown market. (Assessment Criteria 3.2 - plan how to use marketing strategy options in a market) 3.3 Based on your understandings, identifications and plan of your marketing strategy options (based on output of AC 3.2), create appropriate marketing strategic objectives which suits best for the organisation's market condition. (Assessment Criteria 3.3 - create appropriate strategic marketing objectives for a market) Learning Outcome 4: Be able to respond to changes in the marketing environment 4.1 Prepare a report about how the external environmental changes can impact the marketing strategy of the chosen organisation. (Assessment Criteria 4.1 - report on the impact of changes in the external environment on a marketing strategy) 4.2 Conduct an internal analysis of the chosen organisation to identify its current strengths and weaknesses in its marketing strategies. (Assessment Criteria 4.2 - conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy) 4.3 Propose a suitable marketing strategic responses which can act like a key to emerging themes in a marketing strategy of the chosen organisation. (Assessment Criteria 4.3 - propose strategic marketing responses to key emerging themes in a marketing strategy)
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