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Strategic marketing process planning phase

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Reference no: EM131448188

Each answer should be a minimum of 75 words in length. 

  1. Describe the first step in the strategic marketing process planning phase: the situation (SWOT) analysis. Offer two strengths, weaknesses, opportunities and threats for a company's proposed product such as Google's self-driving car.
  2. What is environmental scanning?  How is it used in marketing? Offer an example of an environmental scan that a company would choose to conduct for a specific product.
  3. Offer two differences that distinguish a business versus consumer market. Offer a specific example of each to support your points.
  4. What is market segmentation and when should it be used? Offer a specific example to support your definition and time for use.

Reference no: EM131448188

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