Identify and evaluate marketing opportunities to determine whether they can meet organisational objectives Document how current business operations need to be modified, and list resources required, to take advantage of newly identified and evaluated opportunities Knowledge Evidence C/NYC Comments Describe organisational marketing plan, structure, products and services Explain principles of marketing and marketing mix Describe statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques.

Ensure organisational changes to service an increased or different customer base including provision for continued quality of service to existing customers Estimate resource requirements for changed operations Determine and communicate viability of making changes to current operations to key stakeholders Document newly identified marketing opportunities and required changes Performance Evidence C/NYC Comments

Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities Evaluate each opportunity to determine its impact on current business and customer base Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity Determine probable return on investment and potential competitors Describe and rank marketing opportunities on their viability, and likely contribution to the business Identify and document changes needed to current operations to take advantage of viable marketing opportunities

Assessment 3 – Assessment Evidence Checklist & Record * Learners and assessor should refer to the assessment evidence checklist & record as below: Assessment Task 3 Assessment Evidence Checklist & Record Learner’s ID: ______________________ Learner’sName: ___________________________________ Elements / Performance Criteria C/NYC Comments Analyse information on market and business needs to identify marketing opportunities Research potential new markets and assess opportunities to enter, shape or influence each market, and the likely contribution to the business Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities