Strategic marketing planning process

Reference no: EM13301948

The strategic marketing literature abounds with models of the strategic marketing planning process. Select a well known model, critically describe it, and illustrate its usefulness to the practising marketing manager.

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Reference no: EM13301948

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Strategic marketing planning process : The strategic marketing literature abounds with models of the strategic marketing planning process. Select a well known model, critically describe it, and illustrate its usefulness to the practising marketing manager.

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