Strategic marketing plan for ikea

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Reference no: EM132260430

Prepare a 1200 WORD STRATEGIC MARKETING PLAN for IKEA. it MUST include the following information: a) Executive Summary b) Situation Analysis which identifies and describe each factor of the marketing environment (internal customer and external) c) Marketing goals d) Target market e) Describe marketing mix (product, distribution, promotion, pricing decisions, supply chain) f) Include a SWOT analysis .The purpose is to illustrate the marketing plan process and present the marketing tools necessary to promote your product. Include citation page

Reference no: EM132260430

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