Strategic marketing plan for a company

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Reference no: EM132562647 , Length: word count:3000

Learning Outcome 1. Knowledge and Understanding: Critically evaluate strengths, weaknesses, opportunities and threats in a sector of the economy with respect to marketing concepts and theories.

Learning Outcome 2. Intellectual, Practical, Affective, and Transferable Skills: Construct the framework for an integrated strategic marketing plan as it relates to an organisation operating in the chosen sector of the economy.

Learning Outcome 3. Intellectual, Practical, Affective, and Transferable Skills: Design marketing campaigns, or parts thereof, embracing new and innovative concepts which push forward the knowledge base of the discipline, for example in the arts, services, relationship or technology marketing.

Learning Outcome 4. Intellectual, Practical, Affective, and Transferable Skills: Develop a critical working knowledge of the important management tools and techniques in the marketing planning process, synthesising and applying these where possible towards new customer/client solutions and benefits.

You are required to write a 3,000 word strategic marketing plan for a company of your choice. Please choose a non-diversified company (one industry only, e.g., Clarks Shoes or IKEA) or the business unit of a corporation (e.g., BT Consumer, rather than BT Group; Unilever Foods, rather than Unilever).

Your audience is the management team/board of the company. Your aim is to secure senior management buy in and any resources that are required by providing the data and argument to support implementation of the marketing initiative you have proposed.

Your audit of the marketing environment of your company will identify a new, previously unexplored, market for your product/service. To do this you must employ creative thinking and an entrepreneurial approach not limited by current assumptions.

Attachment:- Marketing Planning.rar

Reference no: EM132562647

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