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Strategic marketing plan assignment

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Reference no: EM132419462

Instructions
This unit, you will complete all remaining sections of your Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company. 
Part I:

  • Your NEW proposed Marketing Mix for your New Shoes company
  • NEW Proposed Marketing Mix (Product, Price, Place, Promotion)
  • This should be based on the decisions that you have made throughout the New Shoes simulation. 
  • Provide a description and explain the situation based on the New Shoes simulation

Part II:

  • Marketing Action Programs
  • Controls
  • Conclusion
  • Executive Summary (belongs at the beginning and summarizes the entire plan)

Assignment Objectives

  • Prepare a strategic marketing plan.
  • Analyze the role of controls and marketing actions programs when developing a successful strategic marketing plan.

Reference no: EM132419462

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