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Strategic Marketing Flow

Assignment Help Marketing Management
Reference no: EM133064851 , Length: 25 slides

Strategic Marketing Flow

Slide 1 title page strategic marketing Presentation
Title page
(including student names & numbers)

Slide 2 Executive summary (Introduction)- we as a strategic market team plans to rollout amazon fresh stores in the UK. (Roll-out) Strategy

Slide 3 Content Page

Slide 4-13 Situation analysis (10 slides)
» External PESTLE (1 slide)
» Market sector analysis Porter's Seven Forces (1slide)
- Size, growth and trends of Amazon Fresh(1 slide)
» Competitor (1 slide) Current positioning map with three competitions in grocery (for e.g.Tesco, Asda, Morrison)
» 7 ps
- Brand spider / Radar map to benchmark against competitors
» strategic groups analysis (1 slide) Aaker 2010 Lecture 4 25th slide
- Growth rate, Level of internationalization, capitalization
» Customer/consumer analysis (1 slide)
- Customer trends how is it changing, profile of customers of amazon fresh. What do they want, what is their choices- Demographic and psychographic needs.
- Use pie and bar charts to show this set of data.
» Internal & brand analysis (1 slide)
- BCG Matrix
- Value Chain
» TOWS analysis for Amazon fresh (1 slide)
- Briefly mention the key critical issues that the organisation is facing basis the TOWS

Slide 14 -18 Objective Strategy and STP (5-6 slides)
- OBJECTIVE - 3-5 SMART marketing Objectives for rollout of amazon fresh stores in the UK areas
- Strategy-McKinsey Matrix7s model
- STP- Segmentation - Buyer persona
- Targeting - About the audience we are going to target for Amazon fresh stores
- Positioning- Same positioning map or repositioning for Amazon Fresh

Slide 19 -23 Tactics Action and Control ( 5-6 slides)
- Tactics- 7 or 9 Ps of marketing mix rollout plan (Whichever is relevant for amazon fresh)
o Wherewe suggest rollout in the areas on the basis of Postcode analysis
- Action Gantt Chart for (3 years)showcasing quarterly for 3 years.
- Mentionactivity in Gantt chart based on Simultaneous rollout or Incremental rollout of Amazon Fresh stores in the UK
- Control -Balance Score cardModel to represent our recommendation

Harvard Referencing

Other than the books and journalsplease use references from
» Government Sites,
» Stats
» News blocks
» Consultancy reports
» Marketing reports
» Trade magazines
» Economic reports/ references
» Department of International trade
» Trade industry

Attachment:- ppt Flow.rar

Reference no: EM133064851

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