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Choose an organization or brand of your choice and perform a situation analysis.
Start by identifying the business' positioning and objectives (mission, vision, and values). You are then required to use the tools and models covered in this course to perform an in-depth market analysis, marketing audit and competitive analysis identifying the key market factors (5-C's). Identify the company or brands' value proposition and the value exchange occurring in the market, resulting in the optimal value proposition. Evaluate the value proposition as an expression of the business positioning and objectives.
NB: Your selection of organisation or brand will be followed through in assignment 2 and 3.
Examine the importance of developing a solid marketing plan in executing social media marketing activities within a company. Provide an example showing such importance to support your response
Does the mission statement offer a clear guide to the product-markets of interest to the firm? Have objectives been established for the corporation?
Write a 1,750- to 2,100-word paper explaining the following headings: An overview of the organization, A detailed description of the product or service, A SWOTT analysis of the organization and the product/service and A competitive analysis of the or..
Demonstrate college-level communication through the composition of original materials in Standard English. What methods of performance evaluation might they use
What types of products easily lend themselves to global standardization? Be sure to include research and data to justify your conclusions
Write a 300 word essay about an ad on TV that gives you a reason to buy the advertised product and explain why you feel that way.
A couple has just purchased a home for $348,400.00. How much interest is paid in the first year?
Company Investigation & Adage Assignment Give a brief company history, How much do they spend in advertising?
Define your company's target market. Identify the marketing vehicles you plan to use to build your company's brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tacti..
Discuss relationship marketing in services. - Relationship marketing in services involves attracting, developing, and retaining customer relationships.
Write a research paper on one (1) of the following prompts and present three (3) reasons (minimum) of why you agree with the chosen statement.
Suppose Microsoft and Celera are considering a joint venture to use consumers' genetic fingerprints as license keys for software registration.
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