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Research and analyze a current article (dated no earlier than 9/16) from a business periodical, journal, or newspaper. Please use a legitimate news source (no blogs or online opinion pieces). This article needs to have sufficient depth (and length) to warrant a brief paper.
Your written analysis should include:
500-750 words including one paragraph of summary, and the rest given to application.
Approximately two pages outlining your understanding of how the article illustrates or relates to strategic marketing decisions regarding the third "P" -- place (distribution). This section of your paper should be well developed, demonstrating your understanding of the concepts relating to distribution as discussed in Kotler. Focus on how distribution decisions impact brand strategy.
A reference page with APA documentation of your source(s) as well as a link to the article -- since your paper is electronic -- make sure your link is clickable.
Pay close attention to grammar, spelling, careful citation, and APA.
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