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Strategic marketing basics

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Reference no: EM132772681

The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies.

Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available.

As a marketing manager, how does a focus on sustainability inform your tasks and activities?

Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?

What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?

How might sustainability contribute to customer satisfaction?

Reference no: EM132772681

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