Strategic market planning instructions

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Strategic market planning Instructions The essence of strategic marketing planning at all levels is to identify risks that can be avoided, as well as identify opportunities. For this assignment, you will be analyzing an existing company and explaining how the company executes strategic planning. Select an existing company and perform an analysis of it based on the strategic planning concepts discussed in chapter 2 of the book Pride, W. M. & Ferrell, O. C. (2019). Fundamentals of marketing (8th ed.). Cengage Learning. You must write your work in the form of an essay and include the following elements of the selected company: Write an introduction on the topic of strategic planning Describe the company and the products or services it offers Evaluate the mission and vision Conduct a SWOT Analysis Identify how the company achieves a competitive advantage Explain what other strategic options the company can adopt to achieve growth in the future.

Reference no: EM133652894

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