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Strategic management project

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Reference no: EM132572248

Review the Strategic Management Project Background.

Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: vertical integration, taper integration, backward vertical integration, forward vertical integration, strategic alliances, global strategy, international strategy, innovation.

Create a entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:

1. Identify Caterpillar Inc.'s short-term versus long term goals.

2. Evaluate how mergers and acquisitions in the past 5 years have contributed to Caterpillar Inc.'s performance.

3. Assess Caterpillar Inc.'s global strategy (international, multi-domestic, global-standardization, or transnational).

4. Discuss the types of innovation Caterpillar Inc.'s uses such as radical incremental, disruptive, and architectural innovation. Identify types of innovation Caterpillar Inc. has used over time.

Reference no: EM132572248

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