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Unit 32 Business Strategy - Higher National Diploma in Business

Assignment - Strategic Management Plan

Learning Outcome 1: Analyse the impact and influence which the macro environment has on an organisation.

Learning Outcome 2: Assess an organisation's internal environment and capabilities.

Learning Outcome 3: Evaluate and apply the outcomes of an analysis using Porter's Five Forces model to a given market sector.

Learning Outcome 4: Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.

Assignment Brief: You have been recruited as a Corporate Strategy Manager by a well-known large global organisation [an organisation of your choice]. You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external analytical tools.

Part A: you are to complete an internal and external analysis that provides a basis for strategic planning:
• Analysis will include a PESTLE and SWOT analysis of the organisation and an analysis of the organisation's capabilities.
• Analysis of the competitive environment using Porter's Five Forces model.

Part B: devise a strategic plan based on the environmental analysis and findings:
• Evaluation of the different types of strategic directions available to the organisation.
• Justify and recommend the most appropriate growth platform and strategies.
• Produce a strategic management plan with strategies, objectives and tactics.

Note: For Part A of the assignment, please use Tesla Automotive Company for the case study. and perform in-depth analysis by using PESTLE, SWOT and Porter's Five Forces Model.

In Part B, you have to evaluate at least two strategic directions and then justify & recommend the most appropriate business strategy by drawing up a strategic management plan.