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URGENT: Need help with this case analysis, kinda at loss with the concept:
"Strategic Management in Action" - Super Bowl Sunday Case
Super Bowl Sunday. It's the second highest food consumption day of the year, behind Thanksgiving. And a popular food of choice? Pizza. More pizza is sold on Super Bowl Sunday than any other day of the year. For the 2012 Super Bowl, Pizza Hut expected to sell more than 2 million pizzas, and Domino's expected to deliver more than 1.1 million pizzas. Why the increased demand on that one day? Pizza seems to meet game-day criteria: It's cheap. It's easy. And it's social. The challenge for the pizza companies is making sure they can meet customers' demands.
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