Reference no: EM132806494

Responses to classmates must be substantive and further the discussion by debating and advancing the key points of their post. What would be your response to this post?

Abraham (2012) tells us that there are three different types of strategic alternatives. They are described as follows:

Obvious alternatives which are derived from the current strategies of the organization.

Unthinkable alternatives which are an extreme departure from what the organization is doing or is known to do.

Creative alternatives which take different approaches in some context or another than that which the organization is doing (Abraham, 2012, Section 6.2, paras. 2-3).

We learn from our reading that bundling is the combining of multiple key issues from an analysis of both internal and external environments (Abraham, 2012). Bundling can consist of strategies, core competence, operational programs, finances, location or any other aspect that would define or explain a corrective course of action to an outsider (Abraham, 2012). Bundling can help an organization's motivation by causing it to look deep into strategic issues and develop a route to further its success; however, bundling could also derail an organization's motivation if the organization chooses not to be honest and open with the analysis and problem-solving process. Organizations that do not get to the root of the issue or want to move forward with a short-term fix often do not find good strategic alternatives which can hurt the organization's success long term. The purpose of creating bundles is to provide a list of key issues of an organization and multiple strategic alternatives as to how the organization will address those issues in the future.

Lenovo is an innovative technology company which started over 30 years ago in China with 11 engineers (Lenovo, 2021). Lenovo now can be found in 180 different markets with hundreds of millions of customers earning over $43 billion (Lenovo, 2021). In 1994, Lenovo was listed on the public market and as of 2019 the company was over 12 billion shares (Lenovo, 2021). Lenovo held a market share of 27.1% of PC shipments in the fourth quarter of 2020 (Alsop, 2021). The company is the world's largest PC vendor which accounts for 80% of its revenue and therefore holds a comfortable position in the computer market (Alsop, 2021). Lenovo has utilized creative alternatives to propel themselves to their current market position as a leader in the PC market. They continue with the same types of technology, but have branched out to many different markets enabling for what we know as "smart" devices. Not only does the organization continue in the PC and mobile markets, but they also have delved into virtual reality, servers, storage, networking, software and services (Lenovo, 2021). I believe Lenovo's obvious strategic alternative in creating the world's first 5G prototype will keep Lenovo as a front-runner in the PC and mobile markets (Alsop, 2021).

References:

Abraham, S. C. (2012). Strategic management for organizations. Retrieved from https://ashford.content.edu

Alsop, T. (January 18, 2021). Lenovo's market share of personal computer (PC) unit shipments worldwide. Statista.

https://www.statista.com/statistics/255306/global-pc-market-share-held-by-lenovo-since-the-1st-quarter-2009/

Lenovo. (2021). About Us. https://www.lenovo.com/us/en/about/whoweare