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Strategic management-competitiveness and globalisation

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Reference no: EM132802879

Strategic Management: Competitiveness and Globalisation EDITION 6 (Dallas Hanson, Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson)

Questions

1) Imagine a national retail chain Coles has decided to diversify into pharmaceutical and banking business. What methods (internal new venturing/acquisition/joint venture) would you recommend that the retail chain should pursue to enter this industry? Justify your answer.

2) Suppose an Australian well-known clothing brand is now considering to expand its business either to Europe or to India. Using Porter's Diamond model, suggest which country would be attractive (profitable) for the company to enter? Justify your answer. What entry mode would you suggest the company should follow to enter that country's market, and why? Also, suggest the corporate level strategy that the company should be pursuing in the host country (the country where the Australian company will operate)?

Reference no: EM132802879

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