Strategic-management approach to decision making

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1. New products may be physical goods or services or a combination of both. Commercial entrepreneurs and social entrepreneurs offer this mix of products and services, although the marketing plans for these activities differ. Compare and contrast the marketing plans developed by social entrepreneurs and commercial entrepreneurs in three areas: motive and aims, timeframe, and resources.

2. What is the single major benefit of using a strategic-management approach to decision making? Justify your answer.

Reference no: EM132176855

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