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Strategic management and business policy case study

Assignment Help Operation Management
Reference no: EM132830318

Apple

Google

Coca Cola

American Airlines

Your responses must include information from your course materials and from outside research, including at least two scholarly resources and at least two online sources.

Create a case study summary of the company you have chosen including a general overview of the company and its external environment, a list of its current strategies and objectives, and a financial analysis of the company using ratio analysis.

If the company continues with its present strategies and objectives, where will it be in five years?

If you were the CEO of the company, what strategies would you recommend and why?

Describe the competitive strategies used by the company's main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic management and business policy: Globalization, innovation, and sustainability (14th ed.). Upper Saddle River, NJ: Pearson.

Reference no: EM132830318

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