Strategic management and business policy

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Reference no: EM133166519

CASE ANALYSIS BASED ON THIS CASE

Textbook: Strategic Management and Business Policy 13th Edition

Toward Global Sustainability

APPENDIX 12A, ON PAGE 745 IN YOUR TEXTBOOK

CASE 22 Volcom Inc,: Riding the Wave

Volcom was formed south of Los Angeles in 1991 as a clothing company rooted in the action sports of skateboarding, surfing, and snowboarding. By 2008, Volcom-branded products were sold throughout the United States and in over 40 countries. It did not own any manufacturing facilities, but instead worked with foreign contract manufacturers. As a primary competitor in the boardsports community, Volcom was committed to maintaining its brand, position, and lifestyle and needed to reassess its strategy.

Reference no: EM133166519

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