Strategic leadership of the digital media transformation

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Reference no: EM131142527

STRATEGIC MANAGEMENT

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Case Analysis Questions:-

Case is:
STRATEGIC LEADERSHIP OF THE DIGITAL MEDIA TRANSFORMATION

1. How would you evaluate Mathias Dopfner's strategic leadership in the face of the digital revolution? What key strategic actions did he take and how were they different from how most other publishers approached the situation? How successful is the company's digital transformation as it stands in 2014?

2. What did Kai Diekmann, Peter Wurtenberger, and Martin Sinner learn from their 10 months in Silicon Valley and how did they incorporate these lessons into Axel Springer's transformation? Moreover, what signals did their trip send to the organization?

3. What are the strategic challenges that Axel Springer faces in the next three to five years and how should they be addressed? In particular, what should be Axel Springer's global strategy? How should Dopfner navigate the dynamics between his firm's local (e.g., classifieds) and international (e.g., advertising) interests?

Attachment:- Case-Study-STRATEGIC LEADERSHIP.rar

Reference no: EM131142527

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