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Strategic issues facing an organisation

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Reference no: EM132774584

BMS0072 Strategic Management

Read the case - it is published in Exploring Strategy book

Your task is divided into three main elements:
- Using the relevant strategic theories and framework, critically analyse the extent to which Ryanair's strategy is sustainable during the current changes
- Using the relevant strategic theories and framework, critically analyse the competitive position of Ryanair in the UK
- The quality of presentation, written style and structure and referencing style. In this you should demonstrate the proper use of APA style referencing

Task specific guidance:

You may start with General Introduction about the type of industry and the importance of this assignment in relation to strategy (up to 100 words). Divide the assignment based on the main parts of the assignment. You may wish to write separate parts; part one (1,250 words) and part two (1,000 words), then the last part is conclusion (150 words).

Remember the assignment should be Analysed Critically - critical means that you should be able to process information collected, evaluate it, provide reasoning and explain the link between the theories in a creative way. The review of theories should be Fully Referenced from journal articles not websites. The last 10% is provided for the quality of presentation, written style and structure and referencing style (i.e. you need to reference your work) using APA style. The structure of the assignment: Font size: 12, Font: Arial, spacing: 1.5 / Auto - Auto - Justified and the font size for the title: 14.

Learning Outcome 1: Understand how a range of concepts and models can be applied to the analysis of strategic issues facing an organisation.
Learning Outcome 2: Understand the strategic management processes that can be used in shaping organisational policies.
Learning Outcome 3: Contrast different strategic approaches that can be adopted to overcome problems that an organisation may face in its environment.
Learning Outcome 4: Develop, analyse, present and defend logical strategies and issues.

Attachment:- Ryanair_Case study.rar

Verified Expert

The paper helped in analyzing the strategies used by Ryanair in order to achieve success along with competitive advantage within the market. With the help of relevant theories and frameworks, it has been observed that the organization is highly focused towards implementing a cost-leadership strategy. It is seen that according to value chain analysis framework Ryanair intensely manages and builds strong and positive relationships with a number of suppliers like Boeing and food/beverages, in order to make sure that the products obtained comply with the obligation morals and on time in-order to include value across its value chain. Thus, in order to maintain its competitive position within the market, the organization has set out to be finest within the economical market section.

Reference no: EM132774584

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