Reference no: EM132784706
Case: Publix, Inc.
Strategic Issues and Discussion Questions
1. Compare and contrast Publix against its new competitors in Richmond, Virginia, to get a sense of the industry environment. Based on your analysis, what is Publix doing right that gives the firm a competitive advantage? What could Publix learn from competitors?
2. Publix is using an integrated cost leadership/differentiation strategy. Describe at least two tactics it uses to differentiate itself. Then describe at least two tactics it uses to be a low-cost leader. What are some of the risks of this strategy?
3. In 2003, Publix was a first mover in offering a grocery delivery service, called Publix Direct, but the new service failed. Now that competitors have recently succeeded with this service, Publix is trying again. Do you think Publix will succeed or fail? Explain your answer.
4. Publix is the largest employee-owned business in the United States. What does this mean in terms of corporate governance mechanisms and how they function at Publix?
5. Publix employees routinely demonstrate an entrepreneurial mind-set. Describe at least two examples of trends in the external environment that Publix has turned into entrepreneurial opportunities and answered with innovations.
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