Strategic imperative of firms

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Reference no: EM132138284

1. As a marketing manager, you would want to emphasize your points-of-difference and…?

1- point out competitors' points-of-parity

2- emphasize competitors' points-of-difference

3- negate competitors' perceived points-of-difference

4- globalize competitors' perceived points-of-difference

5- rationalize competitors' perceived points-of-

2. One of the following is a strategic imperative of firms:

acquiring resources

engaging in foreign direct investments

seeking new partnerships

advancing technology

Reference no: EM132138284

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