Strategic flexibility of tata motors

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Reference no: EM132270826

Company: Tata Motors

Topic: Strategic Flexibility of Tata Motors (500 words) (Should not be copied)

Below Example is given of HUL Company, I want the same for Tata Motors.

Strategic Flexibility of HUL

The company has high flexibility as far as launching of new products is concerned. HUL has launched many new products as per the customer’s requirement in the recent past. In Skin Care category, the company launched vaseline men range products with improved features and benefits with distinctive packaging and formats. In beauty and skin care segment the company introduced new products like Fair & Lovely Spot Corrector Pen, Pond’s White Beauty daily spot-less lightening cream with proprietary photo protection technology delivering SPF 20 PA++ and Fair & Lovely anti-marks during the year. The company has successfully applied its internal R & D in launching improved versions of Lux and Hamam soaps, including a new variant on Lux launched with improved consumer benefits. Lux liquid hand wash and body wash were also introduced in the market along with a range of facial cleansing products of Pond’s, Fair & Lovely, Vaseline and Dove.

The company also launched new variants of Dove hair care range, including shampoo and conditioner, in order to meet the needs of different segments of the hair care market. The company re-launched the clear shampoo with a separate range for men and women. Pepsodent Germicheck was also re-launched with some major improvements during the year. Fire-Freeze, a new dual-sensation extra-freshness variant of Closeup was introduced during the year. R&D in the areas of foods and beverages made a significant contribution last year to the Company’s foods & beverages portfolio by delivering a number of innovations in the market. Among them were an exciting range of instant soups under Knorr with the great taste of soups and crunch of croutons. Unilever’s flagship brand Fruttare made with real fruits was launched in the frozen dessert segment.

Reference no: EM132270826

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