Solution-Strategic decision-making process

Strategic decision-making process

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Reference no: EM13558102

Bill is a marketing manager for JM Foods, a large chain of fast-food restaurants. The directors of the company are considering expanding into a new country.

Bill is responsible for obtaining market data to aid the strategic decision-making process.

Required

· Briefly discuss FIVE sources of external information that Bill may wish to consider.

· Identify and give examples of the different costs involved in obtaining external data.

Reference no: EM13558102

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Strategic decision-making process

Reference no: EM13558102

Reference no: EM13558102

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