Strategic communications for project or initiative

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Reference no: EM133775817

Question

One of the biggest mistakes that organizations make is that when they are planning their strategic communications for a project or initiative, they only communicate about project objectives as if that is enough to get people to contribute. There are two other sets of objectives: stakeholder action objectives and stakeholder communications objectives (aka simply knowledge and feelings objectives). See the first chart (in element 3.1.2) of the asynchronous materials this week. As a team, consider the following example: If one of my project objectives is to, "Increase the sharing of sensitive information between competitors for the benefit of the entire field/the people they serve," what might those competitors need to know, feel, and do in order for the project to accomplish this objective (i.e., write 3 objectives for those competitors, one for knowledge, one for feelings, and one for actions/behaviors)? Possible knowledge objective: Possible feeling objective: Possible action (aka behavioral) objective:

Reference no: EM133775817

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