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Strategic choice positioning

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Using the example of Ryanair from class, where would you place the company in terms of their strategic choice positioning, using the Efficiency Frontier: 

  1. Low Cost, High Value/Differentiation
  2. Low Cost, Low Value/Differentiation
  3. High Cost, High Value/Differentiation
  4. High Cost, Low Value/Differentiation

Reference no: EM131728632

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