Strategic changes recommend to mattel ceo

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1. Present a five forces analysis and a strengths and weaknesses analysis (the internal portion of a SWOT analysis) for Mattel. On the basis of these analyses, explain what strategic changes you would recommend to Mattel's CEO. Be certain to explain: your reasoning about the relative strength of each force (among the five forces); the rationale for including each of the strengths and weaknesses; and, how your recommendations are tied to the analyses.

Reference no: EM132920318

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