Strategic business units-consumer products and television

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Reference no: EM131476901

Walt Disney Company has four major strategic business units: movies (including Pixar and Touchstone), consumer products (Walt Disney World and Disneyland), consumer products (the Disney Store), and television (the ABC/Disney Television Group and ESPN). Place each of these SBUs on the BCG matrix based on your knowledge of them.

Reference no: EM131476901

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