Strategic business unit of mcdonald

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Reference no: EM132216224

TRUE/FALSE

1. McDonald’s pressed on with the strategic plan of offering all-day breakfast in spite of initial struggles because strategic decisions require long-term commitment.

2. The dessert menu, like the breakfast menu, is a strategic business unit (SBU) of McDonald’s

3. The foundation of any marketing plan is the firm’s mission statement, which defines a business in terms of goods and services rather than in terms of the benefits customers seek.

4. By extending their breakfast menu to all-day, McDonald’s now has a competitive advantage over Jack in the Box.

5. After their initial offering and then expansion of the menu for all-day breakfast, McDonald’s can now move forward to the next idea and leave that strategic plan behind.

Reference no: EM132216224

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