Strategic business analysis -developing a plan for growth

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Reference no: EM132225898

Capstone Project - Consumer Market

The capstone project is "Strategic Business Analysis: Developing a Plan for Growth." It requires you to assess an organization''s business strategy, leadership system, global prospects, code of conduct, and profitable growth opportunities with an ethical emphasis.

The capstone project will require you to construct a detailed and well-thought-out analysis of a real-world business that employs many of the business theories, concepts, and relevant strategic analysis tools studied in the MBA program.

This module, you will use and apply some of the concepts from Module 3 to the consumer market.

Continue to gather information about your selected business organization "company Name ASDA".

Write an analysis that includes the following:

1. What is the company's target market?

2. What is the company's customer profile?

3. Analyze the company's marketing with regards to the following: 1.Marketing goals, objectives, and strategies

2. Customer analysis

3. Marketing mix (4 P's)

4. The summary should be 3-4 pages in length (excluding title page, abstract, and references).

5. Support your statements with at least two peer-reviewed resources. Cite your sources in APA format.

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The paper focuses on the strategies of business that has been adopted by ASDA. The marketing concepts that the company has implemented is discussed as well.The possibilities for future global development is shown.The target market and the type of consumers that the company focuses on is portrayed in the paper as well.

Reference no: EM132225898

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