Strategic approach to its corporate social responsibility

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Reference no: EM131400009

From the Harvard Business Review: Strategy & Society, The Link Between Competitive Advantage and Corporate Social Responsibility by Michael E. Porter and Mark R. Kramer

AND

The Asia Case Research Centre –The University of Hong Kong by Zhigang Tao, “Anheuser-Busch Versus SABMiller: Bidding War in China’s Beer Industry

Answer the following question:

Anheuser-Busch wants to implement corporate social responsibility into its value chain activities.

So explain how Anheuser-Busch can take a strategic approach to its corporate social responsibility based on Porter and Kramer’s assertion.

Reference no: EM131400009

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