Reference no: EM13340986

The Car Manufacturing Business is one of the most versatile and resilient businesses hit by the current economic crisis. From viral marketing to advanced retail and brand management, fundamentals of marketing strategy govern the way in which some of the car manufacturers operate and flourish. The recent changes in consumer purchase-power and geo-demographics of the target markets in this industry certainly make it an interesting sector to investigate as part of this assignment.

The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both.

Your task is to identify a branded Car Company; and then analyse, evaluate and prepare an individual report (3500 words) addressing the following issues.

Part 1:

- Using appropriate sources, identify their existing marketing strategy and value creation process
- Research, analyse and evaluate the key strengths and weaknesses of their existing marketing strategy

Part 2:

- Using appropriate theories (and real-life/academic case studies) suggest alternative strategic approach for increasing their market share, profitability, value creation, and sustainability

You can choose a designated Car Company from the list given on Page 6 or you can choose a branded Car Company of your choice.

Candidates are encouraged to evaluate, analyse, and recommend marketing strategies for their chosen company within their chosen local contexts (i.e. UK, Germany, Malaysia, Trinidad etc.).

Your arguments, findings and recommendations should be supported by theories, facts and figures published within academic books, journal articles, recognised business magazines and market intelligence reports.