Reference no: EM133169666

Strategic Anaylsis On AMAZON Company and consider the following option below

Context

• Internal and external environments
• Multifaceted and continuously changing
• Unique in time & enterprise
• Focus & Priorities
• Dimensions include industry, national or international, organisational context, self perception of brand and intention

Strategic Thinking

• The Strategic Formulation Process causes strategic thinking that conceives the future of the enterprise and how that may be secured
• Strategic Intent includes vision, mission, priorities, goals and objectives
• Strategic Assessment includes analyses of current state internal and external environments and gap analyses to leading practices
• Strategic Choice is the result of the strategy formulation Process

Strategic Content

• Corporate Strategy includes scope, nature, purpose and choice of business
• Business Strategy for each line of business includes products or service offerings, markets and sources of competitive advantage
• Functional Strategy for functional departments including IT, HR and Contact Centre

Each represented in business plans, budgets & project plans

Strategic Action

• Cultural Change
• Structural Change
• Process Change
• Programme & Project Management
• Transformational Leadership

Strategic Management is about resolving the issues and dilemmas that the strategic context presents using supportive frameworks and approaches